Social Media Community Manager
Paragone Talent
Paragone is a Paris & New York–based agency representing leading talent in design and architecture, amplifying their voices and shaping compelling narratives across global markets. The agency bridges creative vision with strategic communication, positioning designers and architects at the forefront of their industry.
Role & Responsibilities (2.5 years):
Social media strategy, management, and growth
Content development across digital platforms
Video production and short-form visual storytelling
Email marketing campaigns and audience engagement
Website content updates and editorial management
Podcast coordination and promotional support
Social Media Strategy
Developed and executed a social media strategy combining elevated organic content that showcased each represented talent equally, supported by paid advertising and strategic collaborations with key industry players.
Led the development of the agency’s social media presence from the ground up, establishing a cohesive and strategically aligned digital foundation. This included designing branded InDesign templates, producing Stories and video content, and managing Instagram and LinkedIn to ensure consistent, elevated communication aligned with the agency’s positioning. In parallel, regular updates and refinements of website content reflected new talent, projects, and strategic developments, maintaining a cohesive, current, and high-standard digital presence.
Outcome
The Instagram account @paragone_talent grew to 31K followers, establishing a strong and engaged audience within the global design and architecture community.
Editorial Assets
Designed and developed branded newsletter aligned with the agency’s visual identity and editorial tone, ensuring consistent communication with industry partners, clients, and global audiences.
