Marketing Manager | 4 Years
Nautica S.L
Spinnaker Efectos Navales S.L. is a Valencia-based nautical company specializing in yacht sales, rentals, and comprehensive maritime services. The company combines technical expertise with premium customer experiences, offering tailored sailing activities and collaborations within the local tourism ecosystem.
Role & Responsibilities:
Marketing collateral design aligned with brand positioning
Social media strategy development and content creation
Website management, optimization, and performance improvements
Email marketing campaign strategy and execution
Event planning and on-site coordination
Meta and Google Ads campaign management
Key Projects & Initiatives:
Strategic collaboration connecting hotels, car rentals, and bike rentals in Valencia to create integrated tourism experiences
Winter Sailing Experience
Sail & Snack Experience
Fishing Experience
Group Sailing Experience
Trofeo de la Reina 2023 event
Design & Content Creation
Full ownership of brand collateral and visual communication across digital and print platforms.
Responsible for the design and development of all marketing collateral, including presentations, business cards, presentation folders, and branded materials. In addition, managed and created social media content to ensure visual consistency, strengthen brand identity, and maintain a cohesive communication style across all channels.
Best Practice Guide
Led a two-year strategic project focused on developing a comprehensive Best Practice Guide for boat builders on implementing more sustainable yacht production and operational standards. The initiative included in-depth industry research, visits to Europe’s leading boat shows in Cannes, Barcelona, Warsaw, and Valencia, and direct consultations with boat builders and maritime specialists.
Events, Videography & Projects
Led event marketing initiatives and was responsible for filming and producing video content for promotional use across digital platforms. Directed a strategic collaboration project connecting car rentals, bicycle rentals, and hotels in Valencia to create integrated tourism experiences. Developed all creative and marketing assets for the initiative and coordinated a team of interns to support implementation, partnerships, and on-ground execution.
